Tuesday, June 29, 2010

Louis Vuitton locust exhibition exterminated early

Louis Vuitton locust exhibition exterminated early
Louis Vuitton by Mitsuhiro Okamoto

In a classic case of brand protection backfiring to only raise the profile of the artist, Louis Vuitton requested Kobe Fashion Museum to remove an exhibition of the work of Mitsuhiro Okamoto that featured fake versions of their bags as locusts. The otherwise little-known exhibition is now getting national coverage as people ask how a brand corporation could so easily convince a musuem to remove artwork. 




Ana Paula Lemes

No comments:

Post a Comment